SEO & Website Audit
Your website looks beautiful. But are your ideal clients actually finding it?
If your enquiries have gone quiet and you're not sure why, chances are your website is missing some foundational SEO basics that are stopping you from showing up when your ideal clients are searching for exactly what you do.
You’ve got a beautiful website. But something’s not working…
You invested time (and probably money) into getting your website looking exactly how you wanted it. It reflects your brand, you're proud of it and it's pretty. But the enquiries aren't coming in the way you expected and you're not sure what's gone wrong.
Here's the thing most website designers won't tell you — a gorgeous website and a website that gets found are two very different things.
Search engines like Google can't see how beautiful your site is. They're looking at the behind-the-scenes stuff — the metadata, the page headings, the keywords, the way your content is written — to decide whether or not to show your website to someone searching for your services.
And if that behind-the-scenes stuff isn't set up? Your dream clients are finding your competitors instead of you.
The good news is, it's fixable. And you don't need to understand any of it — that's what I'm here for.
Don't worry, I'm not going to get technical on you.
Metadata is essentially the information on your website that tells search engines like Google what your business is about, where you're located and who you help. Things like your page titles, descriptions and headings. Most small business owners have no idea this information exists on their website, let alone whether it's been filled in correctly and it's one of the most common reasons a website that looks great just isn't getting found.
This foundational stuff does a lot of the heavy lifting, quietly working in the background to help your beautiful website get discovered by the people looking for exactly what you offer.
Think of it as the difference between opening a stunning boutique in a back alley with no signage, versus one right on the main street with a sign that tells people exactly what's inside.
What is metadata and why does it matter?
Introducing
The SEO & Website Audit
A one-off, deep dive into your current website and SEO performance — delivered as a clear, prioritised report that tells you exactly what to fix, what's working, and where your biggest opportunities are.
No fluff, no jargon. Just practical, plain-English recommendations you can actually act on.
Your audit includes…
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Onboarding Questionnaire
Before I touch anything, I want to understand your business, your goals and your dream client. This isn't a tick-the-box process, it's how I make sure every recommendation is relevant to you specifically.
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Google Analytics & Search Console Review
I'll look at how your website is actually performing - where your traffic is coming from, what people are searching to find you and where they're dropping off. (Don't have these set up yet? I can take care of that for an additional fee.)
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Keyword Research
Using industry SEO tools, I'll identify what your ideal clients are actually searching for and map out the ranking opportunities available to you for your core services.
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Competitor Analysis
I'll look at where your competitors are showing up in search results and identify the gaps you can step into — so you stop handing enquiries to them by default.
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Clear, Prioritised Recommendations
Your report will cover website copy, meta titles and descriptions, page headings and internal linking — all written in plain English so you know exactly what to update and why.
What changes after your audit?
You'll finish this process knowing:
✓ Why your website isn't ranking and exactly what to do about it
✓ Which keywords your ideal clients are using to search for your services
✓ Where your competitors are winning — and how you can start competing
✓ What to update on your website to start getting found organically
And you'll have a clear, prioritised roadmap to make those changes — whether you want me to implement everything for you or you'd prefer to work through it yourself.
This is step one for every single client I work with, because you can't build a strong online presence on a shaky foundation.
A little about me
I'm Marisa, a digital marketing specialist based in Wollongong. I've spent over 10 years helping small businesses get found online and long before that, I was working in corporate marketing roles.
I know how frustrating it is to feel like you're doing everything right and still not seeing results. And I know how much clarity a proper foundation can bring.
I work with service-based business owners who are brilliant at what they do and just need someone to handle the digital side in language they can actually understand.
This audit is where most of my clients start, and it's how I make sure every recommendation I ever give is based on real data, not guesswork.
Who We AreWe're a team of passionate thinkers and doers, building with purpose and clarity.
Got questions? I've got you.
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Not at all. The report is written in plain English so you know exactly what to update and why, without needing a single technical term explained to you. You just need to know what to do next and that's what I give you.
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Probably yes, and here's why. Web designers are focused on how your site looks, not how it performs in search. These are two very different skill sets, and some website builds don't include SEO setup as standard. This audit gives you (and your web person) a clear roadmap of exactly what to prioritise.
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That's absolutely an option. After the audit, we can chat about what ongoing support looks like and whether it's a good fit. Many of my clients start with the audit and then hand the implementation over to me, it's a natural next step.
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Consider this: if your website isn't showing up on Google, every dollar you've already spent building it isn't working as hard as it could be. The audit pays for itself when even one new client finds you through search. And once you know what's missing, you're not guessing anymore — every decision you make about your website going forward is grounded in real data.
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Your report will be delivered to you digitally within 14 business days of your deposit being received. It'll be clear, prioritised and written so you can open it, read it and know exactly what to do next.
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No problem, I can set both up for you at an additional fee before commencing the audit. Just mention it when you reach out and I'll include that in your quote.
Your website is ready to work harder for you. Let's find out what it needs.
Spots are limited as each audit is completed personally by me — no outsourcing, no templates.