Because I don’t believe in a one-size-fits-all approach — and honestly, neither should you. Every business is different, and I want to make sure that whatever I propose actually supports your goals, rather than signing you up for a package that’s 80% things you don’t need. That’s why I love hopping on a discovery call first. It’s a chance for me to understand your business, your aspirations and where you’re at — so what I put together is tailored specifically to you.

Paid advertising — like Meta Ads and Google Ads — isn’t my area of focus. My expertise is organic marketing: getting your business found and building your audience without relying on ad spend. That said, I have trusted specialists in my network who are brilliant at paid ads, and I’m happy to connect you with the right person if that’s something you’re looking to explore.

All my work is completed remotely, and honestly, the technology we have access to these days makes that really easy — we can stay beautifully connected via email, voice notes and Zoom calls. That said, nothing replaces a real human connection, and if you’re local to the Illawarra and you’d feel more comfortable having an initial chat over a chai, let me know and we can absolutely make that happen.

Yes — and I’m a big believer in using it as a tool, not a replacement. AI can speed things up and is genuinely helpful for certain tasks, but it doesn’t replace the 15 years of knowledge, strategy and lived experience I bring to every client relationship. There is and always will be a very human touch to the way I work. My clients hire me for my thinking, my instincts and the relationship we build — not for something they could generate in 30 seconds.

This is the most common thing I hear. You started out doing everything yourself because it was the only option, but now your business has grown and your marketing has become the thing that always gets pushed to tomorrow. The best place to start is a discovery call — we’ll talk through where you’re at, what’s working and what isn’t, and figure out the most impactful place to focus first. Sometimes it’s one small shift that makes a big difference.

More than okay — that’s exactly who I love working with. I’ve spent 15 years translating the digital world into plain English for business owners who are brilliant at their craft but don’t speak marketing. You don’t need to know any of it. That’s my job. You focus on the work you love, and I’ll handle making sure the right people can find you.

Glad you asked. ‘New Love’ by Ziggy Alberts has been on high rotation, and I’ve been revisiting ‘In Our Own Sweet Time’ by Vance Joy a lot lately. Good music makes for good work — that’s on the record.

Book a discovery call and find out. It’s free, there’s no pressure, and at the very least you’ll walk away with some clarity about where your marketing is at. If we’re a good fit, I’ll tell you. And if I’m not the right person for what you need, I’ll tell you that too and point you in the right direction.