Do you use AI in your work?

Yes — and I’m a big believer in using it as a tool, not a replacement. AI can speed things up and is genuinely helpful for certain tasks, but it doesn’t replace the 15 years of knowledge, strategy and lived experience I bring to every client relationship. There is and always will be a very human touch to the way I work. My clients hire me for my thinking, my instincts and the relationship we build — not for something they could generate in 30 seconds.